A brand guide is a document that details a company’s visual identity, along with rules and guidelines for any public-facing communication. Brand guides set forth rules for official logo usage, font type and color, typography, and tone, along with the brand’s mission statement, positioning, identity, and values.
- Brand guidelines Set Standards.
- Brand guidelines Define Specific Rules.
- Brand guidelines Define Visual Identity.
A brand guide is a rule-book that explains how an organization presents itself to the world through its Logo, Type, Colors & Images.
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What is the difference between a Brand Guide and a Style Guide?
when comparing brand guide vs. style guide, there is no difference. It’s all simply a matter of preference.
Brand guidelines are much more effective when you are working across creative teams or for internal purposes. It is a document that outlines your values, future goals, and company culture.
Whereas a Style Guide will not go beyond adding your logo, colors, and typography. A style guide is a clear and quick way to convey your brand details.
Brand Guidelines define specific rules, and brand guidelines sets and elaborate specific rules for running a brand. It defines what and how your business interacts with users, at the same time focusing on the needs of customers. brand guidelines will guide different logo variations, but will also include examples of how you cannot use those logos. Even the spacing in the logo will be defined strategically by your brand guidelines.
For Educational purposes, there is a huge bundle of Documents Archive of Branding Style Guidelines. Search the whole lot collection of guideline documents from all over the world.
In a study by Forbes, it was shown that businesses on average had an increased revenue of 23% when they had brand consistency across all their platforms.
What is a Brand Board
Brand Board is also called a Brand Guide but it is displayed on one page. It is a neat and well-planned document highlighting all the visual elements of the brand in an aesthetic and appealing manner.
By reading Brand Guidelines one can understand how a brand is created and how the look and feel of the brand can be preserved. A Brand Guideline document will tell you how your brand should present itself, how it should communicate, and how it shouldn’t across various media like publications, presentations, and all other marketing materials both online and offline.
Add Color Variations to your logo
A great brand style guide also includes every acceptable color variation for a logo. Provide logos with different colors, and specify which colors are allowed and which colors are not allowed.
List of Elements to be included in the Brand Guidelines
- Main Logo and Logo Guide.
- The tagline is a slogan that defines the core values and objectives of the brand.
- The core color palette includes a group of colors that are used throughout your branding.
- Fonts & Typography which include specific fonts, and how they are used throughout your brand.
- Imagery includes all the kinds of images you use in your branding, marketing, and advertising.
- Templates for internal & external communication.
Brand Guidelines play an important role to keep your visuals and communication consistent across all platforms of communication. Having a brand guide makes it easy for everyone to work and interact with your brand in an easy, simple, and hassle-free manner.
