Google Business Profile (GBP), previously known as Google My Business (GMB) – is a tool that allows brands/businesses to manage their business profile across Google Maps and Google Search. It helps you to easily create, maintain, and update the information about your business that is displayed on Google Search and Google Maps.
If your local business is listed on Google My Business, it will display in the maps when someone searches for your keywords. Well, only if your SEO and optimization are done well. Where you rank search though is dependent on multiple factors.
Google takes location and proximity into account when calculating local page ranking, however. It won’t be fooled by businesses misrepresenting its location, and if anything, doing so will hurt those stores’ visibility.
When done correctly, having your business listed on Google will also increase your SEO & Google rankings.
Google My Business has made it a lot easier for local companies and businesses to be found by search engines. Google My Business allows local business listings to appear in three places in location-based searches on the first page of Google search results: in Google Maps, Google+, and in organic Google search results.
Google my business can grow your business
Google My Business can help your company grow in a number of ways. It gives you an opportunity to provide potential customers with the information that they are looking for before they even contact you.
Post relevant and engaging content in your Google Posts section
Engage with users who are looking for information about your company. Through this feature, you can post anything related to a recent event or promotion that is happening at the moment as well as blog articles and promotional material. Posting high-quality posts will help attract new customers by maintaining an active presence online while simultaneously providing quality customer service when needed.
Another important part of Google My Business is the posts. The Google My Business Posts section was created to help business owners create a strong online presence and share information with the public. By posting on this platform, you will be able to connect directly with consumers who are searching for your company and those that may have already found it through other search engines.
Google makes sure that the results you see actually are close to your location. After all, who wants to drive 30 minutes to get something if they’re able to get the same thing within a 5-minute drive?
Optimize Google My Business to Improve Local SEO
There are several ways that an optimized Google My Business profile can benefit your business, some of them are as below.
- Create an informative Business Description.
- Add a cover photo.
- Add your business logo.
- Upload relevant and appealing photos of your business.
- Choose business categories that best reflect your business.
- Add business products or services.
- Regularly Publish Google posts on your business profile.
- Respond to Google reviews.
After you complete the necessary information for your Google business listing, it will be easier to find and contact clients. And of course, the potential client will also be better informed about your business and can make better decisions to engage with your business based on your filled-in data and high-quality photos. This will increase the probability of your business ranking near the top of the search results.
Optimize Google My Business with Effective Photos
As Google My Business relies more on pictures, Upload High-resolution Google My Business photos is a great way to optimize GMB listings and drive more traffic. According to Google, businesses with images get 42% more requests for directions and 35% more clicks compared to those without any pictures at all.
Make sure you get reviews
The more positive reviews you receive from customers, the more reputable your business will be. Keep in mind, that reviews are a Google maps ranking factor for the local SEO.
Audit your Google My Business with GMB Crush Chrome Extension Tool
Explore your ranking on Google Maps for any targeted Zip code, address, neighborhood, and city. Show your clients the latest updates in local search data so that they can see how their competition is doing, and which GMB/GBP listings are investing money into the advertisement.
Using the data, you can identify new business opportunities, targeting, and cold-calling businesses with good ratings or high numbers of reviews but poor organic rankings.
At Brand Upwork, we specialize in helping local businesses get discovered and get new clients with local searches. We do Local SEO for your Business to Grow more. Contact Us for more details.
