Brand Upwork Blog

Google Business Profile (GBP), previously known as Google My Business (GMB) – is a tool that allows brands/businesses to manage their business profile across Google Maps and Google Search. It helps you to easily create, maintain, and update the information about your...

This largely depends on the type of business, when it comes to choosing the best social media for your business, the first step is to find what’s important to you. Is it expanding your reach? Is it generating more leads? Is it about brand awareness? Each social media...

There are countless myths surrounding digital marketing do's and don't's. With so much misinformation online regarding digital marketing, it can be extremely challenging for a marketer to know what to believe. Here we take a look at some of the biggest digital...

The buyer’s journey is the cycle in digital marketing through buyers' go prior to buying an item or service. This cycle can appear to be unique relying on the business or item you are related with. Creating a customer journey map puts you directly in your customer’s...