Google Merchant Center is a tool used by Google to help customers upload product data. This is where your products appear on Google Shopping and Google e-commerce properties.
The primary goal of the Google Merchant Center is to allow eCommerce businesses to upload and maintain product information, including pictures and pricing, to be displayed in relevant Google Shopping searches. The Google Merchant Center also integrates into other Google services, such as Google My Business.
Some of the Benefits of Google Merchant Center are
- Google Local Search integration with geographical tagging.
- Google Analytics support.
- Google AdWords integration.
- Google Shopping listings.
Integrate your website Store with Google Merchant Center to Boost Sales
Shopping ads are more informative as they include images and other product properties such as price. This makes it more likely for customer engagement.
Google Merchant Center is a platform that allows you to upload product data and display it on various Google services, including Google Shopping.
