This Web Design Questionnaire aims to help Your Web Design Company to understand the needs of your client and develop a website that meets their objectives. The questionnaire is divided into various sections such as Background Information, About the Website, Customers / Clients, Website Functionality, E-Commerce, Project Goals, Competitors, Branding, Design, Content Strategy, and Technical. These sections contain a set of questions that are designed to understand your client’s business, website, target audience, branding, design and technical requirements, and budget. By answering these questions, You can develop a website that is tailored to meet the needs of your client and provides the necessary functionality to support their business objectives.
About Client Information Questions for Your Client
This About Client Information contains a set of questions that are designed to help to understand, their goals, and values. The questions include inquiries about the business, its mission statement, its unique value proposition, and its core values. These questions help us to gain a better understanding of your client’s business objectives, and to develop a website that is tailored to meet the client’s needs.
| 01. | What does your client do? |
| 02. | What products or services does your client offer? |
| 03. | How long your client has been in business? |
| 04. | Does your client have a mission statement? (If yes tell us what it is) |
| 05. | What is the vision or your client? |
| 06. | What is the unique value proposition? |
| 07. | What are the top 5 core values of your client’s business? |
| 08. | What are you trying to accomplish with your business? |
| 09. | Have you worked with other web developers/agencies before? What was your experience like? |
Project Goals Information Questions for Your Client
This section contains a set of questions that help you understand what your client hopes to achieve with their new website. The questions include inquiries about what success will look like, what results your client hopes to achieve in the short and long term, and what the website needs to do to support the business in the future. These questions help your to develop a website that meets your client’s objectives and provides the necessary functionality to support their business goals.
| 01. | How would you determine this project is a success once complete? |
| 02. | What do you hope your website will accomplish for you in 3 – 6 months? |
| 03. | How will you measure results? |
| 04. | What are your hopes for the website in the future? |
| 05. | When you think about your website in 3- 5 years time, what will your website need to do to support your business? |
About the Website Information Questions for Your Client
This section contains a set of questions that are designed to help you understand your client website needs. The questions include inquiries about the current website, its shortcomings, and your goals for the new website. These questions help you gain a better understanding of what the business wants to accomplish with their website, what features and functionality are required, and how they can best meet the needs.
| 01. | Do you already have a website? |
| 02. | Do you need a brand new website? |
| 03. | How is your current website falling short? |
| 04. | What platform is your current website on? |
| 05. | Do you need to move an existing website from one platform to another? |
| 06. | Do you need your existing website updated? |
| 07. | What is your biggest frustration with your website? |
| 08. | What do you like or dislike about the current website? |
| 09. | What is working or not working on your website? |
| 10. | Why do you want a new website? |
| 11. | Will this website redesign be a completely new with a new structure and features or simply a new look for your current website? |
| 12. | What elements need to be prominently displayed? |
| 13. | What is the main goal of your website? (Inquiring, E-commerce sales, Online Presence) |
| 14. | How many pages do you want on your website? |
| 15. | What are the Website pages you may require (like Home, About, Products, Services, Team, Blog, E-Commerce, Members Login, Gallery, Contact Us, pages) |
| 16. | What are the Legal Pages you need (like Privacy Policy, Terms of Use, Refund Policy, Cookie Policy, Affiliate Policy, Disclaimer, etc.,) |
| 17. | Which pages are most important? |
| 18. | Are there any special requirements we need to know about? |
Buyers Persona Information Questions for Your Client
This section contains a set of questions designed to help you understand your client’s target audience and ideal client. The questions include inquiries about the demographic, values, and pain points of their ideal client, as well as their goals for the website and the primary business function of the website. These questions help you gain a better understanding of your client’s target audience and how best to design a website that meets their needs.
| 01. | Who does your business serve? |
| 02. | Who is your target audience? |
| 03. | Who is your target demographic? |
| 04. | What are the top values of your ideal client? |
| 05. | What are the top 3 pain points, challenges, frustrations, struggles your ideal client has? |
| 06. | What do you offer that addresses/solves the pain points, challenges, frustrations, and struggles listed above? |
| 07. | How do you want visitors to feel when they discover/visit your site for the first time? |
Website Functionality Information Questions for Your Client
This section contains a set of questions that are designed to help you understand the technical requirements and features necessary for your client website. These questions include inquiries about the primary business function of the website, whether e-commerce functionality is required, and what other features (such as a contact form, social media feeds, or event calendar) are necessary. These questions help you to develop a website that meets the technical needs of the client and provides the necessary functionality to support their business objectives.
| 01. | Do you want to be able to sell from your website? |
| 02. | Do you want a contact form? |
| 03. | Any other forms, like Call Bookings, Newslettr Sighup? |
| 04. | Do you need to be able to support memberships or subscriptions? |
| 05. | Will videos or maps need to be embedded on the site? |
| 06. | Will you want to display testimonials? |
| 07. | Will you want any social media feeds displayed on the website? |
| 08. | Do you have a mailing list you want people to opt into? |
| 09. | Do you have any other material that you want people to be able to access from the site? (brochures, press releases etc) |
| 10. | Do you require an online chat feature? |
| 11. | Do you need to support multiple languages? |
| 12. | Do you need a password protected area on the site? |
| 13. | Do you need a forum? |
| 14. | Do you wish to have social sharing features on the site? |
| 15. | Do you need an event calendar? |
| 16. | Do you wish to have a search feature? |
E-Commerce Information Questions for Your Client
This E-Commerce section of the Web Design Discovery Questionnaire contains a set of questions that are focused on understanding your client’s e-commerce needs. These questions determine whether your client is selling digital or physical products, how many products they plan to sell, and what the payment processing options they prefer. Additionally, the questions help to determine if your client needs to migrate an existing e-commerce platform, if they require membership or subscription support, and if they need to ship internationally. This information helps to design a website that meets the technical needs of your client and provides the necessary functionality to support their business objectives.
| 01. | Are you selling digital or physical products? |
| 02. | How many products will you want to sell? |
| 03. | How do you wish to take payments on the site? (Paypal, Stripe etc) |
| 04. | Do you already use an E-commerce platform or will you need to find one that can handle carts, customer accounts, discount codes and payment processing? |
| 05. | Will you be shipping internationally? |
| 06. | Do you charge taxes? |
Competitors Information Questions for Your Client
This section is focused on understanding your client’s competitors and what sets them apart. The questions aim to identify the top three competitors, what your client likes and dislikes about their websites, and what differentiates your cient from their competitors. These questions help you to gain a better understanding of the competitive landscape in which your client operates and how to design a website that can help your client business stand out in the market.
| 01. | Who are your top 3 competitors? (provide links if possible) |
| 02. | What elements do you like or dislike about their website? (provide links if possible) |
| 03. | What differentiates you from your competitors? |
| 04. | What do you do better than your competitors? |
| 05. | What are some things your competitors do better than you? |
| 06. | What websites in your industry do you like and why? |
| 07. | What are the biggest challenges within your industry? |
Branding Questions for Your Client
This section contains a set of questions that help you understand the branding needs of your client. These questions include inquiries about the attributes that accurately describe the brand, the existing branding, if any, the tagline, and the visual presentation of the brand. Additionally, the questions aim to determine the type of experience that the client wants visitors to have when they interact with the brand and if there are any sensitivities that should be considered. These questions help your develop a website that aligns with your client’s branding and presentation needs.
| 01. | What are some attributes that accurately describe your brand? |
| 02. | Do you already have branding or do you need to budget for it? |
| 03. | How do you describe you brand? |
| 04. | How do customers/consumers define your brand? |
| 05. | Do you have a logo or do you need to budget for a logo? |
| 06. | Can you provide the original artwork files for the logo? |
| 07. | Will you have a favicon created or do we need to budget for that? |
| 08. | What type of experience do you want people to have when they interact with your brand? |
| 09. | What do you want others to say about your brand when telling friends about you? |
| 10. | Are there any sensitivities we should be aware of about your brand, industry, market or audience? (Things to avoid or be careful of, colours that are frowned upon, imagery that is taboo or overused etc) |
| 11. | Is there anything specific you want in terms of how your brand is presented visually? |
Design Information Questions for Your Client
This section contains a set of questions that are focused on understanding the design needs of your client website. These questions include inquiries about what is working on the current website, which elements need improvement, the brand’s colours and design elements, and what features should be added or eliminated. Additionally, the questions aim to determine what is most and least important in the design of the new website, examples of websites that the client likes and dislikes, and whether your client has mapped out the website’s architecture or any wireframes. These questions help your to develop a website that meets the design needs of your client and provides the necessary functionality to support their business objectives.
| 01. | What is working on your website? |
| 02. | What elements need improvement? |
| 03. | Are there certain colours or design elements that pertain to your brand? (Provide Hex code if possible) |
| 04. | Do you have a tagline? |
| 05. | Why would customer visit your website? What are they looking to find? |
| 06. | What product/service/element need to be prominently featured? |
| 07. | What new features would you like to be implemented? |
| 08. | What features do you want to eliminate? |
| 09. | Is there anything you dislike, can’t stand or definitely don’t want in terms of design? |
| 10. | Name 3 things that are most important in the design of your new website |
| 11. | Name 3 things that are least important in the design of your new website |
| 12. | Can you show examples of website that you do and don’t like? (Provide links) |
| 13. | Do you have the architecture of your website mapped out or any wireframe? |
Content Strategy Information Questions for Your Client
This section includes questions that are designed to help Melior understand your client’s content needs for their website. These questions include inquiries about the availability and quality of photos and visual elements for the site, the current content strategy, and the channels that your client uses for social media. Additionally, the questions aim to determine the target search terms and whether your client has an SEO strategy or needs to budget for one. These questions help you to develop a website that meets your client’s content needs and provides the necessary functionality to support their business objectives.
| 01. | Do you have photos and visuals to use for the site that can be used for commercial purposes or should we budget for stock, custom or ai photography? |
| 02. | Are the photos, images or graphics you plan to use high resolution? |
| 03. | Will you be using content/images from your current website? |
| 04. | Do you have content and images ready? |
| 05. | If you don’t have content or images, how will you be curating these? |
| 06. | What does your current content strategy look like? |
| 07. | Who will develop and maintain content on the website? |
| 08. | What social channels do you utilize? |
| 09. | What terms would people search for to find you? |
| 10. | What search terms are you targeting? |
| 11. | Do you have someone who can create and optimise content for search engines? |
| 12. | Will you need keyword audits or SEO services? |
| 13. | What channels will you use to push content once it’s published? |
| 14. | Is SEO important to you? |
| 15. | Do you have legal documents? |
| 16. | Do you have an SEO strategy or will you need to budget for that? |
| 17. | Do you have an email marketing provider? |
Technical Information Questions for Your Client
This section is focused on understanding the technical requirements and capabilities of your client website. The questions aim to determine if your client has full access to their website, domain, and hosting, which platform their website is on, and whether they need to purchase a domain name. Additionally, the questions determine if your client needs to integrate their website with any other software or programs, and if they have Google Analytics set up on their website. These questions help you to develop a website that meets the technical needs of your client and provides the necessary functionality to support their business objectives.
| 01. | Do you have full access to your website, domain and hosting? |
| 02. | Can you provide usernames and password? |
| 03. | Do you have a domain name registered? |
| 04. | Who is the registrar for your domain name? |
| 05. | Do you need to purchase a domain name? |
| 06. | What is your current website URL? |
| 07. | Who is your current hosting provider? |
| 08. | Does your current host meet all your requirements? (Speed, bandwidth, space etc) |
| 09. | Are you looking to switch host? |
| 10. | Can they support content management systems? |
| 11. | Does your host offer a staging area? |
| 12. | Do you have an email associated with your website? |
| 13. | Does your website need to integrate with any other software or programs? (email marketing, google analytics, facebook ads) |
| 14. | Do you have Google Analytics set up on your website? |
| 15. | Do you need help setting up security measures such as website back ups and regular security checks? |
| 16. | Who will be responsible for updating the website? |
| 17. | Do you or your team need training on website upkeep and maintenance? |
| 18. | Do you want to look at a website maintenance package once the website is complete? |
Scope, Timeline & Budget of the Project
This section contains a set of questions that are designed to help you understand the scope of the project, the timeline for completion, and the budget available for the project. The questions include inquiries about who will be involved in the website design process, the desired launch date for the website, and the budget that is available for the project. These questions help you to develop a project plan that meets your client’s needs and is completed within the desired timeframe and budget.
| 01. | What is your budget for a project? |
| 02. | Is anyone else going to be working on the website? (Designers, freelancers, contractors, team members etc) |
| 03. | Do you have a preferred start date? |
| 04. | Do you have a timeline in mind? |
| 05. | When do you want your website to go live? |
